This brochure was created for a San Diego travel agency called “Malone Travels.” I wanted to create a travel brochure because I will be moving to San Diego, California for an internship with a travel PR agency called J Public Relations. I started this project by choosing to design a three-fold brochure with two printable sides.
Side 1 is the “inside” of the brochure. Once the inside of this brochure is unfolded and revealed, a beautiful image of a beach with crystal blue water appears on the bottom of the middle and outer right panels. The first panel quotes, The Holstee Manifesto, “Travel often; Getting lost will help you find yourself.” I chose this quote because it goes perfectly with the front page and theme of the brochure, “Get Lost in San Diego.” The inside middle panel has a short summary titled, “Start exploring San Diego.” The third outer panel has a short summary titled,” Book your hotel and flight today.”
Side 2, is the “outside” of the brochure. I labeled the third panel, which is the front page of the brochure, “Get Lost in San Diego.” The image in this panel is of a man surfing. This image grabbed my attention because of the crystal blue water. I chose this picture because San Diego is known for their beautiful beaches. The middle panel, is the “back” of the brochure when folded. I chose to keep this panel simple with the Malone Travels contact information. The first panel shown, will be seen when you open the front page of the brochure. This panel explains that “Malone Travels” offers the most competitive, discounted airfares, hotel stays and car rentals in San Diego, California.
The colors I used for this brochure are pink and light blue. The pink gives the brochure a pop of color, while the light blue color compliments the images. To view my full brochure, click the button link below.